Ifeyinwa is a fervent believer in the power of storytelling and human connection, which fuels her work as a writer and entrepreneur. She began writing in need of a creative outlet outside of her business and joined Soho Theatre Writers’ Lab. Supported by the programme, she wrote her debut play The Hoes which received a full production at Hampstead Theatre in 2018. The play was shortlisted for the Tony Craze Award and Character 7 Award and longlisted for the Verity Bargate Award. Writing alongside her full-time job as co-founder of Chuku’s – the world’s first Nigerian tapas restaurant – she’s a Young British Foodie award winner and has been featured in Forbes’ list of 100 Female Founders in Europe.